I just told you, to minimize his abandonment rate of basket is to be interested in the principal reasons for giving up on his site. Although these reasons can be numerous and sometimes totally dependent on its business sector, the fact remains that great constants are found, regardless of the eCommerce site and any sector of activity. One of the strongest blockages is the creation of a customer account. Who did not stop when placing an order, when he realized that it was necessary to create an account on yet another website. While this can often be problematic for big sites that have been established for a long time, this is much less true for smaller shops. WooCommerce Social Login is as its sweet name suggests, a WooCommerce extension whose goal is to offer our customers to connect to our site directly with an account from a social network like Twitter, Facebook or Instagram, but also very popular site like Paypal or Amazon for example.
At the time of the passage of the order, the user is invited to connect with one of these accounts, or of course, to create one on your site if he wishes anyway. But what do you know? When you have activated this social network connection feature on your WooCommerce site, you will discover that more than 70% of your customers will use it by default.
A WooCommerce plugin that brings a lot more fluidity in the passage of his order on our eCommerce site, thus ensuring a rate of loss minimize.